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Deep Data vs Big Data: Do We Really Know Our Employees, por José Aguilar


Ethical perplexities of Big Data

The ability to collect information, systematize it, and establish correlations between huge volumes of data offers us a very powerful tool for understanding and predicting people’s behaviours. The digital footprint that people are incessantly leaving behind through their professional and personal pursuits enables systems accessing such information to portray a realistic image of our decisions and preferences. This is what we call the traceability of human life.

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